Who We Are

BE THE RAD is a society of outdoor lovers who want to live a more conscious life.
Our mission is to live an active, outdoor lifestyle while protecting our environment and those who inhabit it. 
Our mantra is BE THE RAD YOU WANT TO SEE IN THE WORLD.
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We are a society that protects what we love by living a conscious and mindful life. All BE THE RAD apparel and gear sold on our online store supports charities. For every item sold we donate up to 30% of the proceeds to a cause. The buyers get to choose the type of cause they want their purchase to support. 

new hats - shop now - website graphic - fall 2016

How You Can Support Our Mission

We are currently not a non-profit. We are happy to help out various causes in anyway we can but in doing so we have to really push our fundraising to sustain ourselves. You can help us not only survive but grow by making a donation today. Any size donation will be happily received.


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